Storytelling for Small Business Online Course
An immediately applicable, practical course to help you hone your business strategy, create content and shape your business in a way that entirely suits you... all through story.
Finding the time to properly plan, promote and develop your business is really hard.
It can feel overwhelming and then consistency flies out the window and you freeze, achieving nothing.
Approaching your strategy and marketing through telling stories helps eliminate that overwhelm and makes doing the work ON your business creative, inspiring and effective.
Stories are the glue which hold humanity together. A good story fires up all parts of our brain, bringing connection, empathy and inspiration.
This course will teach you the foundations of good stories, spark hundreds of great ideas, help you hone engaging tales and write the story of the future your business.
It will take you, step-by-step, through a series of exercises that will help you pack a powerful story punch, supporting you to:
⭐SHAPE your story through accessible, useful and inspiring business strategy planning
⭐SHARE your story by crafting effective, engaging content about you and your business
⭐SHAKE UP your story by challenging the narratives you tell yourself about your business so you can create a more aligned, connected way of running a thriving small business.
Let's make telling stories your secret weapon!
Storytelling for Small Business
Special TIME LIMITED offer:
Access the full course 4 week course, which begins as soon as you sign up.
Email mentoring - send up to 3 pieces of content, blog, newsletter or web page to Sarah to get feedback.
£245
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This course is for you if:
✨You are feeling a little bit stuck.
✨You want to create a business strategy that is aligned with your values, strengths, passion and purpose.
✨You know that sharing what you do with the wider world is really important, but getting stuff out there and showing up consistently is really hard.
✨You feel a bit bogged down with the expectations and "shoulds" that can come with running a small business
✨You want help, but you know that has to be creative and inspiring as well as useful for you to take it on board
✨You are a freelancer, you run your own business, or your part of a small team.
Storytelling for Small Business includes:
4 modules that drop once a week
- Module one: STORY Foundations - let's dive into what makes an excellent tale
- Module two: SHAPE your story - getting your strategy and story straight
- Module three: SHARE your story - nailing how you share what you do with your ideal audience
- Module four: SHAKE-UP your story - it's your business. You get to decide how it works. Let's throw the "shoulds" in the bin and bend the rules so your business can thrive!
- All are a mix of video lessons with worksheets and prompts, split into bite-sized chunks and immediately applicable: you can start using them on your business right away.
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A bit about me
Throughout my career in theatre, participatory arts and heritage, it has all been about stories.
I love telling stories and I love hearing them.
And, it was through stories I finally made a breakthrough in shaping the strategy for my business - I could do it my way, and I do it through telling stories.
I've spent a whole career running small businesses including a charitable Young People's Theatre at the beginning, a couple of social enterprises, and my current business which I run as sole trader. I know the ins and outs of what it takes to do ALL the jobs in a micro organisation and how to make it a success.
It's hard taking the path less trod, as you often have to draw the map as you go. As a constant outlier/pioneer, I've often taken the circuitous route to find the way that works. Although it is harder and often quite frustrating, I wouldn't have it any other way! And I truly believe in radical generosity, so love sharing the learning of that journey with others.
When I'm not creating courses and coaching fabulous people, you can find me pottering about (I was even an "expert" on pottering on Woman's Hour on BBC R4 which is an accolade I hold dear!), you'll also find me doing beadwork, baking and hanging out with my gorgeous kids.
